H&M - Campaign website
Get your own Personal Shopper with H&M. On the campaign site you can create your personal virtual
look-a-like by typing in your body measurements and uploading a profile picture. Now your H&M Personal
Shopper will guide you to choose colours and styles that will compliment your skintone and bodyshape.
Your Personal Shopper picks out items that will suit you. You can try them on your virtual body, see how
they look and buy online





Step 1
Upload a profile picture and type in your body measurements to create your own virtual look-a-like



Step 2
Your H&M Personal Shopper gives advice on colours and styles



Step 3
Try on handpicked items on your virtual body, see how they suit you from all angles and buy the things you like online





H&M - Mobile app
Using QR codes you can consult your H&M Personal Shopper on your smartphone directly in the store
and get advice on a specific garment. By conecting with your online profile your Personal Shopper will
always be at hand










H&M - Print ad
A QR code on the ad makes it possible for you to consult your H&M Personal Shopper and find out if
the garment will suit you. If so, you will get referred to the nearest H&M store carrying the item in your
size using GPS teknologi