Royal Copenhagen - Print ad
We created this campaign for Royal Copenhagen when they relaunched White Plain.
The basic design is identical to the Blue Fluted Mega. Therefore we introduced this range
of white dinnerware as "Blue Fluted Mega without the Blue Fluted Mega".
The project was shortslisted for an Aurora award 2010.

Royal Copenhagen - Print ad
Magazine ad with transparent page

Royal Copenhagen - Outdoor
Lenticular adshell

Royal Copenhagen - Banner ad