Carl Wine - Wine bottles
The low- to medium-priced Carl Wine brand is sold in discount grocery shops. The insight is that people buying
wine in discount shops often know either very little, or nothing, about wine. Therefore we wanted to help the
consumer by allowing the different labels to reflect the taste and quality of the individual wines offered by
Carl Wine – from the cheap Merlot/Sangiovese to the more expensive Reserve and white wine. The project was
featured on severeal blogs and was exhibited at Taste Festival Berlin – a part of Direktorenhaus Design Museum.